I said from the beginning that I was running an experimental campaign intended to test what components of an election contest worked and which ones didn't. Along the way I was able to stay in close contact with the other candidates and monitor what they were doing as well. The results are still coming in.
But here is a little glimpse of what seems to be an early set of observations.
First, as in most campaigns in the past the same things worked again yesterday. Despite a recurring call by the voters for "change" what they really respond to is sameness.
I tested the methods by which voters get their information. Eventhough "new media" is slowly replacing the mainstream in some areas, people still get most of their news and information from traditional sources. Television and direct mail feed voters. Other sources require much more effort and do not resemble the kind of "courtship" to which voters have become accustomed.
While voters will often say they don't like negative campaigns and big money politics, attack ads and big money were a part of the campaigns of the top three vote getters in the Congressional race. In the end, the candidate with the most money won. (That's not to say it was all to do with money, but it is an inescapable fact).
The TEA party movement is a little harder to pin down. On one hand it was born out of a distrust for "politics as usual" but as more and more candidates court TEA party support, the politics of appealing to this group is becoming the norm. It's supporters tend to be very energetic and engaged but to some extent this makes them easily exploited. It is hard to find an issue which they enthusiastically support which is not shared by other conservatives who don't call themselves "TEA party" members. As such, and since being a member of the unofficial "TEA Party" seems to be required in order to win these days, voting party labels looks to be as much a part of what they are up to as the kind of party loyalty to the republican party which they reject as "old school".
In the past the GOP won voter loyalty with buzzwords like "cutting taxes" and "family values". Of course any number of examples of voter let down can be cited as cause for TEA party rebellion, but these days buzzwords like "liberty" and "property rights" have replaced the old ones as the new tune being played by the modern day pied pipers of the political type.
There is no doubt a momentum showing which places a good deal of emphasis on mobilizing volunteers among the TEA party types and that too is more "old school" than might at first appear. In fact, it is one of the ways in which the GOP gained strength against a much lazier Democratic Party a few decades ago. The Democrats had gotten accustomed to being in power and so they just didn't work as hard anymore. The Republicans are acting similarly and are being outworked by TEA party activists.
The biggest divide between TEA party ideals and those of the mainstream conservative movement comes in the area of foreign policy. The Republicans under presidents since Nixon have enjoyed a reputation for taking a much harder line against foreign threats from the Soviets to the Radical Islamists. Democrats were always much softer in this area. The TEA party seems to be more concerned about domestic issues and as such has claimed territory previously occupied by Democrats.
There is also a thread of discontent which one might identify as having started, not with the spending and warring policies under George W. Bush, but with the presidency of Barack Obama. While it is unspoken, there is a special dislike for Obama which seems to stray into some very delicate areas, a dislike which has drawn a number of fringey folks to the movement.
A fuller assessment of how the various campaign strategies of the candidates worked will have to be done over a few more days than a morning after analysis will allow. But it does seem pretty clear that what wins campaigns in 2012 looks very much like what has won campaigns for several decades, leaving a very clear path to victory for anyone who follows and is paying attention.