Okay, Newcastle beer made a commercial with Anna Kendrick. It's being called a "pre-Super Bowl" commerecial. Why? Because they launched it on social media and it won't run during the Super Bowl. Oh, and it is going viral. Smart huh? Here's what they had to say:
“We think the formula for creating the most epic Big Game commercial of all time is pretty simple, but when it comes down to it, we’d rather have people drink our beer while watching other companies’ ads,” said Charles van Es, senior brand director for Newcastle Brown Ale, in a press release. “And to be honest, we don’t really have the money or permission to advertise on the game either.” [HotAir]
Here it is. ENJOY!
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