With the world at heightened awareness of spying all around us here's one that ought to creep you out.
Cheryl K. Chumley reports for The Washington Times, June 17, 2013, the cable TV companies have acquired a new technology that enables them to peer directly into television watchers’ homes and monitor viewing habits and reactions to product advertisements.
The technology would come via infrared cameras and microphones embedded in digital video recorders (DVRs) or cable boxes, which will enable the cable companies to watch and analyze viewers’ reaction (what they do and say) to televised ads. The cable companies then use the data collected to target specific advertisements to the particular household.
Rep. Mike Capuano (D-MA) and Rep. Walter Jones (R-NC) have introduced a bill, the We Are Watching You Act, to prohibit the technology on boxes and collection of information without consumer permission. The bill would also require companies that do use the data to show “we are watching you” messages on the screen and to explain just what kinds of information is being captured and for what reasons.
The two Congressmen explain in a press release that “A patent application filed with the US Patent and Trademark Office by Verizon notes the technology could detect a range of viewer activities. According to the patent application, the set-top device will be able to distinguish ‘ambient action … of eating, exercising, laughing, reading, sleeping, talking, humming, cleaning’ and more.” [DC Clothesline]