At least one commentator is making a case for Sarah Palin in 2016. It's worth a read. Here's a taste.
By focusing his campaign mostly on serious economic and political issues such as the national debt and tax incentives, Romney failed to take into account the fact that large segments of the electorate neither know nor care much about serious economic and political issues. What they — a group sometimes euphemistically called "uninformed voters" — do know and care about are the tugs on their emotions, fears, revulsions and heart strings provided by hours and hours of uninterrupted television watching .
The Democrats understood how to reach that constituency. When a barrage of Obama campaign TV ads told them that the GOP wanted to take away their contraceptives or that Bain Capital killed someone's wife, they took notice. When Obama strolled the hurricane-stricken beaches of New Jersey in his bomber jacket, they were snowed. As Malor put it, Obama won on "binders, Big Bird, birth control and blame Bush."
Palin can more than keep up with the Democrats in appealing to voters' emotions. Hardly anyone could be more blue collar than Palin, out on the fishing boat with her hunky blue-collar husband, Todd. Palin is "View"-ready, she's "Ellen"-ready, she's Kelly-and-Michael-ready. [LA Times]