In this day and time people have become so bored with politics that the only things which seem to excite them are found "outside the box". Barack Obama won in 2008 as the first African American, but more than that his message was unique. His miserable failure as president contrasts sharply with his dazzling campaign, but there are still lessons to be learned.
Bill Clinton was a hick with an out of control libido, but there are lessons to be learned from his victories.
What David Williams needs to be doing right now is thinking, and acting, way outside the box. Some will say it's too late, but I disagree. In fact, I think his chance to win has improved ten fold this week.
Instead of trying to get a message out on the air waves against the huge war chest of Steve Beshear, instead of whistle stops in coffee shops and kissing babies on the street, Williams needs to look at what is left to do.
The Republican Party of Kentucky, however, is poised to do the same ol', same ol' and it is always a flip of the coin or the blow of the wind which wins races for them. This year is no exception.
Despite polling data being pushed by the mainstream with the consequence of suppressing the vote, Williams needs to use his trial experience and see the opportunity at hand, and seize the moment.
One thing for sure, the Kentucky Democrats don't give a rat's patooty about Steve Beshear, except those working for state government who, in this economy are scared shiftless over being out of work.
And no one in Kentucky, except a few really wacky thinkers, support the re-election of Obama.
Now I'm not going to put out there for the world to see what these combinations of ingredients can make for David Williams, and I'm sure that some in the establishment think it's silly to talk so cryptically, but for those who have the ability to think creatively, the hole in the line through which Williams can use to score might clear up for them.
If Williams sees it in time, he can win. If he chooses another path, I will reveal the missed opportunity in the middle of next week.