If you are a Kentucky voter this year you, like most of your neighbors, want change. You want more transparency in government, you want more accountability and you want your elected officials to have a plan for the future which you trust they will work hard to deliver.
And since these voter desires are all very well known, wouldn't you think that Bruce Lunsford would spend more time telling voters what he stands for rather than taking one pot shot after another at Mitch McConnell?
Just ask yourself, do you know what Bruce Lunsford stands for, what he plans to do differently or better in the US Senate, or even whether he is trustworthy enough to be trusted with a vote over your future? Probably not, and with precious few days left until the votes are counted you probably won't.
Lunsford is seemingly stuck on one sour note, that McConnell's ads about him are unfair and untrue.
Look, to use a point made during the McCain debate, driving up your opponent's negatives is a tactic, but having a plan for the future is a strategy, and a plan for the future is what voters want to see.
Lunsford like Obama has confused tactics with strategy. He can be compared to a dog chasing a car who has no idea what he'd do with it if he catches it.
And in a year when voters are clamoring for change, this kind of confused politics is really just more of the same.